Project Overview

The president of Houston Broadway Theatre approached me to develop the company’s full brand identity from the ground up. This included designing a distinctive logo, selecting a cohesive typography system, and establishing a refined color palette that would define the theatre’s visual presence. To ensure consistency across all platforms, I created a comprehensive style guide outlining usage guidelines for digital and print applications. In addition to branding, I developed dynamic animations to enhance engagement and designed a fully responsive website, providing the company with a polished and professional online presence that reflects its artistic vision.